Ben MaddoxLearning Experience Designer

Software & sales enablement / Learning analytics / AI-assisted production

Learning shaped by the people who use it.

I'm Ben, an instructional designer for enterprise teams. I plan with backwards design, build the courses and tools myself, and use learning data to improve them.

View selected work How I work
Ben Maddox, smiling, arms crossed, in a blue linen shirt
Ben Maddox — Learning Experience Designer

Designed learning for

Sephora, Disney, Apple, Louis Vuitton

Experience

10+ years

Builds with

Storyline 360, Figma, xAPI & LRS, Power BI, Claude Code

Selected work

See all work →

01 — Sales enablement

Bebida Design Challenge

The problem: a spirits brand needs its reps and partners to explain why its vodka makes the better Moscow Mule.

What I built: a branded mixing game with a drag-and-drop garnish round, built to be short, mobile and fun.

The context: a public design challenge from The eLearning Designer's Academy.

Read the case study
Audience
Salespeople and distribution partners of a spirits company
Role
Visual design, eLearning development, instructional design
Tools
Storyline, Adobe CC, Adobe XD

02 — Healthcare

The Birth Plan

The problem: expectant mothers communicate labor preferences on an outdated, poorly copied printout.

What I built: an interactive resource that explains each option, generates a PDF for the big day, and shares choices with providers through xAPI.

The result: focus-grouped with families and healthcare SMEs, with excellent feedback from both.

Read the case study
Audience
Expectant mothers planning a hospital birth
Role
Visual design, eLearning development, instructional design, custom programming
Tools
Storyline, Adobe CC, JavaScript (jsPDF), xAPI, LRS

03 — Hospitality

The Cocktail Quiz

The problem: seasonal contract bartenders have a short window between hire date and first shift.

What I built: mobile-first gamified microlearning where randomized patrons order drinks and learners build them in a live shaker.

The result: learner feedback led to a shaker display that updates with every ingredient added.

Read the case study
Audience
Contract bartenders at a catering company
Role
Visual design, eLearning development, instructional design
Tools
Storyline, Adobe CC
See all work

How I work

Learners are at the heart of my process. I identify the challenges they face, design a solution, and keep iterating with SMEs, stakeholders and real users.

  1. A Miro board mapping the Birth Plan's branching paths

    Step 01

    Map every path

    Branching scenarios get mapped in Miro before anything is built, so every learner choice is accounted for.

  2. Hand-drawn game logic for the Cocktail Quiz on notebook paper

    Step 02

    Work out the logic

    Game mechanics start on paper, then move into Storyline with variables, triggers and random number generators.

  3. Storyboard slides and alternate color schemes in Adobe XD

    Step 03

    Storyboard the experience

    Storyboards and visual themes come together in Adobe XD, sized for the screen learners will actually use.

  4. Two design iterations of the Moscow Mule garnish screen in Adobe XD

    Step 04

    Iterate with feedback

    Each round of review with SMEs and learners shapes the next version, down to where the progress bar sits.

About

A lifelong learner, on and off the clock.

Ben performing onstage with a band

I studied German and English, and lately I build software on the side, like LinkTiles and SlideScout. Off the clock, I'm a composer with music on MTV, Netflix and ESPN, a boulderer, and a dad of three.

More about me

Get in touch.

Want to talk about my work or learning design? I'd love to hear from you.

Email me LinkedIn